We asked Wikipedia: What is SEO? SEO is the search engine optimization of websites. That’s according to the Wikipedia Encyclopedia. But this is the very short and narrow definition of SEO (Search Engine Optimisation, or, translated into Romanian being: Search Engine Optimisation). However, this definition encompasses so little. This definition does not refer to the gigantic work that needs to be done to deliver good SEO services. By Good SEO Services we mean paid services which consist of SEO optimizing a website and increasing its ranking in Google search results. However, SEO is a much broader field.
In other words, what does SEO actually mean?
SEO is a relatively new science (if we consider the Internet to be quite new as well 🙂) and represents a combination of different old fields (marketing, text writing, different techniques of attracting customers, etc.). SEO works with the content of a site and how it is perceived by both the user and the search engines, such as Google. And many – many times it goes much further than simply improving search engine perception. We work on value and especially on that added value for users and their experience. For example, no matter how good-looking a site or another is if it loads in … 10 seconds – no one will be willing to wait for it! Or if the website is unintuitive and is very complicated to find among its pages the information you need. Let’s say it’s an SEO for an online store where valuable products are hidden somewhere in sub-sub-sub categories that no one has easy access to. If it is difficult to navigate, the user gives up. This is shown by the figures.
What is the usefulness of SEO and what SEO methods are there?
Now that we have established what SEO is, let’s see what we need SEO for. It is the SEO services that make the intertwinement between the buyer and the seller possible in the online environment. On the other hand, a well-structured site, with good speed, with the right tags is the one that has priority in Google results.
Namely in Google results, where each of us daily seeks to find solutions to his problems. SEO increases the visibility of a website in search results.
Another reason why an SEO expert can be monumental is that he makes a website much better. As competition is an engine for evolution, so is SEO: it moves the world online.
Due to the rules imposed by the search engines, more and more content is well written, more informed, better arranged, more interactive, and interesting.
Nonetheless, back to the questions, “what is SEO”?
It can be answered, with a muster of courage, in the following way: SEO is the religion of websites today. It certainly is not worth going to extremes where you only build sites for Google’s taste or other’s search engines alike, exclusively.
In 2018 the user experience and how comfortable he feels when browsing your site is extremely significant.
Knowing what SEO is and the usefulness of SEO services, you may be wondering: but who requires SEO?
Which websites need SEO optimization methods?
In our opinion, SEO is a necessity for any site that wants more visitors or tends to become better for its users. Therefore, SEO is for everyone. SEO is good for online stores, presentational websites, personal blogs, news portals, your company’s website, etc. Everyone who wants a website that is visible in Search Engines, on Social Networks, such as Facebook, or wants to generally be more visible on the Internet – need SEO Optimisation!
Of course, how these SEO services will be delivered (the SEO strategy and its method of implementation) depends on the niche and specificity of the given site.
Especially since SEO is divided into two equally important chapters: SEO on-page and off-page SEO. For more details on what to do at each SEO optimization step, read the article: How SEO works?
Each of these stages has its own specificity and its list of works that must be performed to make the website more valuable.
What is SEO On-Page and What is SEO Off-Page?
When it comes to SEO On Page, we consider the actual thing on the pages of the website. We are working with its content to improve it. Works are executed with special SEO tags: title, meta description, other, Headings, etc. Efforts are done to work with relevant keywords, the images on the website, its upload speed. On the other hand, energy is spent on working on the general optimization strategy, and even more, on the education of the owner. It is intended that the content that will be created in the future will meet high-quality standards and comply with the SEO requirements.
Off-page SEO refers to promoting and increasing the popularity of a particular website. With the scope of improving this popularity, marketing techniques are employed. Namely: when writing ads, getting banners, links relevant to the website, partnerships, etc. All this is done with the utmost care (according to a special plan, well thought out) and the quality of the links thus obtained is regarded with high consideration. It is not enough to understand what SEO is. You need to know how to efficiently apply this knowledge.
The pathway to optimizing a website. The harmony between SEO On-Page and Off-Page SEO
When a team of SEO experts starts optimizing a website, they start with SEO On-Page and continue with SEO Off-Page. Good specialists prepare a work plan that manages to combine the proposed SEO goals with the business purposes of different departments of your company. In this work plan, analyses are made to determine the current degree of optimization of the given website. This plan also contains the things to be done in the short and medium-term. All plans are made for the long term while keeping at heart the objectives of the owner of the given business).
Nonetheless, how much should SEO services cost?
Probably the most complicated question in SEO White Hat is about the budget to be invested in SEO. How much should services cost to overcome competition? Of course, it depends on the competition. It also depends on the current state of the website, how optimized and optimizable it is. It also depends on the level of competition in the given niche. And, of course, on the amount of work that needs to be done.
A good SEO expert invests a lot of knowledge in each project, as well as leaves a part of his soul in each project he works on. Moreover, he falls in love and cares for the fate of his projects. In this way, when it comes to payment – budgets differ. It’s like visiting a doctor if you will. A good doctor will know how to choose the right treatment to help you faster, but his consultation will always cost more than a beginner. The price for SEO services from SEOLITTE can be found on the page: About Us.
Who is an SEO specialist?
In addition to improving the quality of a website, popularity metrics, upload mode, website architecture, SEO also helps the website to establish a vision and a direction to aim for (all provided you deal with true specialists).
A good expert is present daily in the world of online business, follows, measures, draws conclusions, analyses, thus becoming better every day. Namely, such an SEO specialist eventually becomes an enviable business analyst. Especially if you are good friends with the figures and/or have business studies.
So, a good expert optimizes not only for today but also for tomorrow, helping you choose the right target audience and the right niche. A good SEO expert is a good consultant for the digital marketing sphere.
As SEO is increasingly interconnected with signals from social media, with promotion on Facebook, Instagram, and other social networks, the link between online marketing and SEO is becoming more visible and necessary. However, a website needs a bit of “charisma” in order to reach the public.
How to get to the Top of Google Results?
In order to reach the top Google results in 2020, a website must be optimized (in other words you must have a user-friendly and SEO-friendly website).
Must have many online mentions and great content.
Must have at its disposal many social signals.
It must be reliable, in order to be able to solve in time and articulately the problem of the one who landed on a random page of this website.
Also, in order to reach Google Topics, it must be interesting and enjoyable for visitors. This means that the site must: have a good design, proper architecture, well-chosen colors, images, and interactive content.
- Tips for good content:
- Lately, video content and even interactive videos are dominating the ramp: when the user can influence by answering questions on how the video they are watching will evolve.
- Another type of good content lately is infographics with many interesting data.
- An increasingly important aspect is that the website looks great on mobile devices as well.