If you want to know how to build trust online, let us tell you a few things first. Internet users are constantly looking for content. Every website on the internet is constantly trying to provide that. Nowadays, there is a race for people’s attention online. Reaching the right audience means knowing how to promote your content and be the best at it. Next question is, what is content marketing and why do you need it?
Content Marketing is building an audience for future conversions. You can transform a regular visitor into a brand ambassador by interacting with them continuously. As a business owner, that should be your primary goal. You can achieve visibility online and offline by advertising and publishing content on different marketing channels. Today there are a few of them you should prioritize:
- Social Media
- Your website
- Content Marketing and SEO
- Email marketing
- Word of mouth
Now it’s time to choose the types of marketing that suit your brand the best. Perhaps the buzz marketing strategy fits your type of service or product. Some brands use influencer marketing to get to a narrower audience. There are many approaches to building online trust, and the best way to do it is by hiring marketing agencies that know how to identify, address, and convert your visitors.
You don’t have to be a marketing analyst to understand that most of the time customers go on Google or any other search engine before they get to your website. If that’s where your customers are, that’s where you should be, too. The rules of getting ranked on the search engines change often. How do we keep up? Well, the rules may change, but human needs don’t. Search engine rules may be complicated, but keeping and maintaining the relationship with your customers shouldn’t be. We will begin by describing the most recent SEO techniques, continue with ways to establish your clients’ needs, and conclude with how to build a long-lasting relationship with both your audience and the search engines.
Build Trust Online: The true Requirements of a modern Search Engine
Google is, without a doubt, the most significant search engine in the world. If you know its rules, you’re halfway to achieving success online. If you rank high on Google, you will get more visibility, more clicks, more leads, conversions, and profit.
Sometimes, we assume Google has a human-like logic. What we need to understand is that it’s a machine that uses strict algorithms to analyze websites. The difference is that what seems important to you may not be as important for a Search Engine. For example, a lot of awesome designs, apps, pop-ups, and other functionalities may seem visually attractive to you and have the opposite effect on Google.
Is Google really blind to cool design and nice-looking websites?
Yes, Google is blind, but not because it doesn’t “want” to see, but because it has other priorities than you do.
Let’s just attempt to see the internet through Google’s eyes and follow its thought process. If you would have to deal with billions of bits of information per second, wouldn’t you create a very selective process to filter important information from all the “junk“?
So what it requires is:
This is a term that refers to how well a web page “fits” a specific searched word. The “value” of your page depends on the quantity and quality of the internal and external links. This is one factor that will decide if your page will land in the first results of the searching process.
As you already know, many people don’t even “cross” the limit of going further than the first page when searching information in Google, so you have to be in the first 10 results to consider your website Search Engine Optimized, and see measurable results.
The local SEO work shows another aspect of your online relevance. Google maps marketing is a way to let the search engine know that your business has local importance. The more you optimize your website for the local search, the higher the chance your business location will appear in that three-pack on top of the page. Consider hiring a digital marketing services agency to help you achieve the best results.
- Using the correct keywords
When we talk about TITLE tags, we are referring to the keywords used in the titles of your website’s pages. Make sure you use the most important keywords for your page titles. Afterward, check if there are relevant keywords in the headings (H1) and first paragraphs from your pages. Do this and Google will inevitably take notice of it.
Keyword research is also a science. Pick the ones relevant to your audience, the ones that will grab their attention whenever they’re ready to convert. We recommend getting help from professional search marketing agencies at this stage for guaranteed success.
- Structuring the pages.
If you already know how to structure your website pages, I am proud of you. If not, it’s never too late to learn. Structuring the pages of your website means having factual and relevant content. What does relevant content mean for Google? Well, Google considers and notices the relevant content on pages that contain at least 250 words. And don’t forget, the more pages your website has, the better!
Content is king, as SEO experts say, but structuring it may be the best weapon the king ever held in his hands – other than his queen, of course!
So, let’s give the king a little space and talk about his most loyal allies—the customers.
What Are The People’s Needs on the Internet?
“The Web not only reaches the world – it changes it.” says Jeffrey Zeldman in his book “Taking the talent to the web”. The first and the most important need of a human being, whether online or offline, is to make an impact and get appreciation.
“Most of us love to feel special and unique. Your visitors seek that from your services, products, content. Make them feel like they are special individuals worth your time and effort.
What does that mean for your website and where do you start?
Well, this is the real challenge! And namely, this is the reason you should, first, create a direction for your online presence. What category of people are you creating content for? Who is your audience and what are they looking for?
Are you making special apparel for women that will make them feel good about their bodies? Are you giving your clients the chance to live in the house of their dreams by providing remodeling services? Do you want to target readers who can’t live without books? Do you want to make “big travelers of the world” discover places they didn’t visit yet?
Getting to the right audience at the right time is the core essence of digital marketing. Outreach Marketing used in conjunction with direct sales marketing is the formula for success that focuses primarily on your audience. Creating a community with shared interests in what your company has to offer and then reaching out to them directly for an on-the-spot answer has one of the highest rates of success. To achieve your goals, first, you need to know who you’re addressing and what channels you’d like to use. There is huge potential in Social Media since this is the easiest way to engage directly with your target audience.
After you established a list of keywords, your channel and defined your target audience all that’s left to do is to come up with an engagement strategy. Make sure it has a “click factor” or a “response factor”. You want your audience to either click on your link which will lead to your website or you want them to answer a specific question so you can get in a direct dialog with them. Either way, if you get your audience to interact with you, you WIN.